"Get back to Mischief" with Viagra

Are you listening to Viagra's call to get a little bit of wild mischief back with youthful love action ?

Viagra's new Celebrity campaigner is nothing less than the DEVIL himself. Gone are the days when coyness ruled the marketing of the drug that helps the condition that men find hard to talk about. The #1 Erectile Dysfunction drug is embracing a bold approach through its " get back to mischief " campaign to lure more men to take the Pill.

Conceived by the advertising giant McCann Erickson Worldwide, the $100m (£55m) campaign goes under the slogan "Get back to mischief". And that mischief is the devil's business. Hence, the horns, stylised in the form of the V of Viagra, that sprout from the heads of men who appear in the new commercials.

The first in a new series of television advertisements now airing in the US features a husband shopping with his wife, dutifully standing by as she browses the shoe shelves. Up go the horns when they switch their gaze to the lingerie section. "Remember that guy who used to be called Wild Thing?" an announcer asks. "The guy who wanted to spend the entire honeymoon indoors? Remember the one who couldn't resist a little mischief? Yeah, that guy. He's back." It ends with the sober admonition, "Ask your doctor if Viagra is right for you."

What that mischief is still not spelled out, but little is left to the imagination. Viagra promises to ignite the passionate and wild side of you and will lead to fiery consummate romantic action. There is no doubt as it is obvious from Viagra's monopoly over the ED market.

Meanwhile, McCann Erickson is enjoying the attention its new Viagra ads are generating. The new Viagra advertisement boldly portrays that there is no need for a man to compromise between the loving relationship he has now and being the 'wild guy' he was in his youth. You do not have to swap the self-esteem of maturity for youthful erections. Viagra brings back the passion in your life effortlessly.

Viagra has responded to the growing competition in ED market with a new advertising agency and a new bold campaign on television and in print media. This is so because Viagra is never shy of healthy competition.