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August 2005»

ED drug manufacturers to ease aggressive AD Campaigns

Assertive advertising which includes 30 second spots for erectile dysfunction drugs have embarrassed many fathers who sit and watch TV with their kids. Advertising ED drugs in between family programs or sports hours have called for severe criticism from parents.

The ED drug manufacturing companies like Pfizer [Viagra] and Eli Lilly [Cialis] have decided to pace their campaigns in better slots to soothe people's fury. From now on, advertisements of erectile dysfunction drugs will be more frequent during late hours. They are also changing strategies to plan the ads along with programs which have higher adult viewer ship. FDA has shown considerable interest in the issue and is urging pharmaceutical companies to allow them to screen the ads before they are made public.

Read the complete news article here:
http://www.lafayettejc.com/apps/pbcs.dll/article?AID=/20050808/OPINION01/508080301/1099/OPINION