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Year
2007 |
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Archives
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Viagra’s communication business bagged by Lintas Healthcare
December 29, 2005
Viagra’s marketing communication business
for India is bagged by Lintas Healthcare, the healthcare advertising
division of Lintas IMAG. The Viagra
account is expected to be the largest accounts in the healthcare
domain. Viagra, the erectile dysfunction
drug is one of the world's best-known brands in the pharmaceutical
industry.
Besides Lintas Healthcare, LINOpinion (PR), Advent (Events) and
Lintas Personal (D.M, CRM and Web Development) will be the other
Lintas IMAG divisions that will work together for this assignment.
Healthcare advertising is different and very specific, and unlike
other brands, healthcare advertising has to do much with life and
needs to be precise.
To read more, visit….. http://www.televisionpoint.com/news/newsfullstory.php?id=1135818032
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