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2007 |
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Pfizer's Super Bowl Viagra Ad: 'Reckless and Irresponsible,' Says
AHF
February 6, 2006
AIDS Healthcare Foundation, (AHF) the nation's
largest AIDS group and a direct provider of HIV/AIDS medical care
to tens of thousands of AIDS patients in the US, Africa, Central
America and Asia, today criticized Pfizer, Inc., the world's largest
pharmaceutical company, for contributing to the spread of HIV/AIDS,
and other sexually transmitted diseases, by promoting unsafe sex
in recent print advertisements for their erectile dysfunction drug,
Viagra.
The full-page, color ad -- seen in The Los Angeles Times (and which,
likely, appeared in other markets throughout the nation) over this
past weekend leading up to Sunday's Super Bowl XL -- depicts a handsome,
over-forty male grinning knowingly at the camera with the tagline:
"Be this Sunday's MVP." As part of this marketing campaign,
Pfizer had previously run Thanksgiving and New Year's Eve ads. The
current advertisement also includes the following carefully worded
reminder: "ED is an issue with half of all men over 40. The
use of the word "issue" seems designed to capitalize on
men's fears, while giving Pfizer wide latitude to imply that as
many as half of all men over 40 are afflicted with the medical condition,
Erectile Dysfunction
and could benefit from their product.
To read more, visit: http://www.allamericanpatriots.com/m-news+article+storyid-14246.html
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