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Year
2006 |
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AHF slams new Pfizer Viagra ad
July 03, 2006
The AIDS Healthcare Foundation has
criticized Pfizer for contributing to the spread of sexually transmitted
diseases by encouraging recreational use of in its latest print advertising campaign.
The advert in question appeared in
an edition of Newsweek and features a forty-something African-American
couple. Michael Weinstein, president of the AIDS Healthcare Foundation
(AHF), said the ad "openly promotes [Viagra's] use as a sex
life enhancer and confidence-builder for all men."
Advertisement "Pfizer is clearly
trying to capitalize on the recreational use of Viagra in order
to increase its market share, recklessly placing profits above the
public's health," he continued. "We urge Pfizer to not
only pull these ads that encourage the recreational use of Viagra,
but also to make a pledge to curb all irresponsible direct-to-consumer
advertising - a practice that endangers public health to protect
profits."
The AHF criticized Pfizer last year
for its holiday-themed print advertising campaign, which the organization
claims encouraged the use of Viagra as a 'party drug'.
The AHF has yet to receive a
response from either the FDA or Pfizer with regard to its conce.
Read the complete news article here:
http://www.pharmaceutical-business-review.com/article_news.asp?guid=87021249-23B1-4C5A-9F3D-A888BC174613
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