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June 2004
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PETA’S IMPOTENCE BILLBOARD RISES OVER EDMONTON IN TIME FOR CANADA DAY

Meat-Linked Hardening of Arteries Can Lead to Softening of Vital Organ

For Immediate Release:
June 24, 2004

Edmonton, Alta. — Judging by Viagra sales, impotence is a worldwide epidemic. That’s why PETA’s new billboard, showing a voluptuous blonde clad in a patriotic maple-leaf-print bikini next to the tagline "I Threw a Party, but the Meat-Eaters Couldn’t Come. Eating Meat Causes Impotence" has been erected in Edmonton just in time for Canada Day celebrations. The billboard is located at 13072 Yellowhead Trl., facing east.

The controversial ad aims to remind meat-eaters that what goes on in the kitchen has a lot to do with what goes on—or doesn’t—in the bedroom. The cholesterol in meat, eggs, and dairy products causes hardening of the arteries, slowing the flow of blood to all the organs, not just the heart.

In addition to alerting people to the hard fact that the growing problem of erectile dysfunction is linked to meat consumption, the ad reminds consumers, in a light-hearted way, that cows, chickens, and pigs shouldn’t be treated as "meat machines." On factory farms, sows are squeezed into tiny metal stalls that are barely larger than their bodies and kept constantly pregnant or nursing. Pigs have their tails chopped off and their teeth cut with pliers, and male pigs are castrated, without painkillers. Cows are branded, dehorned, and castrated, also without anaesthetics. Chickens are bred and drugged to grow so fast that their leg bones often splinter under their massive body weight. At slaughter, many are scalded alive in feather-removal tanks.

"PETA wants to turn clogged-up carnivores on to the wonders of ‘veggie Viagra’—vegetarian cooking—as an easy way to make the world a happier place for animals, as well as for lovers," says PETA President Ingrid Newkirk. "A man who stuffs his belly full of dead pigs in the kitchen may just end up delivering dead wood in the bedroom."

For more information, please visit GoVeg.com.

source :-http://www.peta.org

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