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Year
2007 |
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Archives
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Viagra's new advertisement
March 14, 2006
Ad makers are devising a new ad for Viagra, Pfizer
Inc.'s erectile
dysfunction drug, at a time when racy spots for impotency pills
helped fuel the public's ire over drug commercials. There hasn't
been a Viagra TV ad
since November 2004, when regulators requested Pfizer halt the commercials
because they violated several regulations, including making unsubstantiated
claims.
With all the sex in ads this is the one place where we can't use
sex," laments Schirmer, managing director of McCann Humancare,
an agency specializing in health care ads. Facing a furor over its
advertising practices and the potential of more government regulation,
the pharmaceutical industry adopted voluntary guidelines in January
to improve the accuracy and balance of ads so the severity of diseases
and drugs' side effects aren't whitewashed.
To read more, visit…..
http://www.al.com/business/birminghamnews/index.ssf?/base/business/1142331803318370.xml&coll=2
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