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2007 |
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Viagra and Oxycontin tagged
March 21, 2006
In recent months, there have been significant developments
in the pharmaceutical marketspace, as both Pfizer and Purdue Pharma
have announced significant RFID-labeling programs for two of their
most sought after - both legally and illegally - drug products.
Pfizer has announced that by the end of the first quarter of 2006,
all shipments of Viagra, the lifestyle drug for erectile
dysfunction, will carry RFID tags. Likewise, the privately-held
Purdue Pharma has green-lighted a significant pilot program to apply
smart labels to all shipments of OxyContin, a narcotic pain-killer.
For both companies, the decision to move to RFID is based on the
popularity of these specific products, both in the mainstream and
grey markets. Both are among the leading counterfeited and diverted
prescription drugs today. According to Peggy Staver, Pfizer's Director
of Trade Product Integrity, the decision to implement RFID was not
difficult for her firm, commenting: "It was an easy decision
for us, as it's safe to say that Viagra
has been our most counterfeited item."
To read more, visit…
http://www.cr80news.com/library/2006/03/21/viagra-and-oxycontin-tagged-but-future-still-uncertain-for-rfid-in-pharma/
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