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Year
2007 |
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Archives
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Pfizer's Viagra sales increases in India
March 09, 2006
Since the time of its launch in India, Viagra,
the magical blue pill meant for treating erectile
dysfunction (ED) is giving a tough competition to its rivals.
Viagra has managed to capture 1.8 percent market share of the Rs.
80 crore ED market within few months of its launch in India. Since
its launch in December 05, the ED drug has recorded sales worth
Rs. 1.5 crore.
Viagra is priced at Rs. 594 a tablet and is 20 times more expensive
than the generic versions available in the country. It was launched
in India four years after its global launch. Local companies, including
Ranbaxy, Cadila Healthcare, Cipla and Torrent, had launched their
products with high expectations but did not find it easy to get
a critical share in the local market.
To read more, visit…
http://www.business-standard.com/common/storypage.php?chklogin=N&autono=217953&lselect=1&leftnm=lmnu1&leftindx=1
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