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Battle of Viagras
September 26, 2005
The Viagra
war between Pfizer and the local
United Laboratories is now spilling over to the mass media and marketing
trenches, with Pfizer unsuccessful in blocking Unilab from coming
out with a Philippine version of the erectile
dysfunction medicine, sildenafil.
According to the grapevine, barring any judicial action from Pfizer, Unilab will launch next week its own Viagra version named "Andros". Like Viagra, Andros is blue in color but unlike Viagra, Andros is a typical oblong, not a diamond-shaped, pill.
Andros like Viagra will be available in 25, 50 and 100 mg doses.
But unlike Viagra, which costs P500 upwards per pill, Andros will
be retailed 60 percent cheaper. Compared to Cialis
and Levitra, Andros will be priced
at 50 percent less.
Unilab has already quietly released pre-launch samples of its blue wonder with the help of specially trained medical representatives. The packaging and pharmacological pamphlet inside Andros' box, even the scientific discussion, are world-class. Unless one examines the fine printed address, Andros could easily be mistaken for an American or European import.
Read the complete news article here:
: http://money.inq7.net/columns/view_columns.php?yyyy=2005&mon=09&dd=26&file=6
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